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SYSTEM
SYSTEM
Miscellaneous examples are provided below as demonstration of functional and expressive usage of the brand system.
Type Hierarchy
The CVC brand identity incorporates three different typefaces to yield a textured, layered, and visually engaging typographic system.
Environmental
Environmental signage and wayfinding should follow a functional approach, implementing restrained color and typography.
Promotional
Promotional applications—e.g. short-term event or campaign sub-brands, social media posts, and other outward-facing materials—should implement a more expressive brand approach.
A variety of hand drawn elements—lines, stars, circles, arrows, etc.—support the design of expressive promotional materials. Select the button on the left to download these hand drawn elements in a variety of colors.
