05

COLOR

The CVC palette enables designers to implement effective colors for different settings—whether functional, like signage and stationery; or expressive, like promotional items and apparel.

Functional Palette

WHITE


C0 M0 Y0 K0
#FFFFFF

CREAM

Pantone Warm Gray 1 C 75%
C11 M9 Y13 K0
#F9F5F2

GRAY 01

Pantone Warm Gray 1 C
C15 M14 Y17 K0
#E9E2DA

GRAY 02

Pantone Warm Gray 6 C
C37 M38 Y35 K1
#8D8A87

GRAY 03

Pantone 425 C
C66 M56 Y53 K29
#5B5B5A

BRAND BLACK

Pantone Black C
C67 M64 Y66 K68
#2D2A26

Primary Palette

RED 01

Pantone Red 032 C
C0 M93 Y76 K0
#F9363C

RED 02

Pantone 207 C
C22 M100 Y78 K16
#9B072C

RED 03

Pantone 7421 C
C38 M93 Y62 K45
#5B051D

GREEN 01

Pantone 360 C
C61 M0 Y96 K0
#73C05D

GREEN 02

Pantone 7742 C
C74 M32 Y96 K19
#467338

GREEN 03

Pantone 350 C
C80 M43 Y83 K42
#304C27

BLUE 01

Pantone 325 C
C57 M0 Y25 K0
#6BC9CE

BLUE 02

Pantone 7717 C
C97 M26 Y54 K7
#007D7D

BLUE 03

Pantone 7722 C
C95 M49 Y59 K36
#004F4D

Secondary Palette

YELLOW 01

Pantone 116 C
C0 M18 Y100 K0
#FBCC0A

YELLOW 02

Pantone 715 C
C0 M54 Y94 K0
#F5891F

YELLOW 03

Pantone 7573 C
C27 M63 Y98 K14
#AF6127

VIOLET 01

Pantone 521 C
C36 M56 Y4 K0
#AF80B8

VIOLET 02

Pantone 7662 C
C60 M88 Y18 K3
#764082

VIOLET 03

Pantone 669 C
C83 M91 Y37 K31
#492951

PINK 01

Pantone 509 C
C5 M34 Y9 K0
#F1B7C3

PINK 02

Pantone 708 C
C0 M54 Y18 K0
#F38D9F

PINK 03

Pantone 198 C
C4 M89 Y51 K0
#D14162

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